French women possess an innate je ne sais quoi—an effortless charm that permeates their demeanor and style. That understated elegance is why we, editors at Who What Wear, spend a lot of time analyzing their fashion choices.
The primary appeal of well-dressed French women lies in their commitment to simplicity. Rather than chasing trends, they rely on foundational wardrobe basics. These are pieces that are crafted with meticulous attention to detail, featuring refined cuts, sharp tailoring, and high-quality fabrics.
When it comes to brands, French labels such as Sézane, Loulou de Saison, Celine, and Dior remain staple choices. However, Parisian tastemakers also return to names like Zara and COS. This season, it's especially apparent because these two labels offer elevated wardrobe essentials that look designer without the price tag and are versatile enough to pair with pieces already in one's wardrobe.
To showcase this, we looked through the latest fall arrivals at Zara and COS and put together an edit of 40 finds we believe Parisians would buy for themselves, from wool jackets and belted knits to tailored trousers, leather loafers, and closed-toe wedges. Keep scrolling to shop the French girl–coded items.
Zara Finds
ZARA Soft Knit SweaterBetween button-downs and sweaters, buttercream is dominating basics this fall.
ZARA Paisley Print ScarfWe love the styling here, and the paisley scarf feels very Mary-Kate and Ashley Olsen coded.
ZARA Barrel PantsThe relaxed silhouette gives off an effortlessly chic vibe.
zara Leather LoafersParisian It girls love their leather loafers.
Zw Collection Belted Wool JacketIt's giving Chanel.
ZARA Trf Low-Rise Slim-Fit Comfort JeansIf you've been hesitant to add low-rise jeans to your rotation, this is your sign. Style them with a jacket and heels for a polished look.
ZARA Patent-Effect ShoesNo one will believe you got these at Zara.
ZARA 100% Viscose Draped Maxi DressWhether you're attending a wedding or a formal gala, this dress is a great option.
ZARA Limited Edition Gathered Leather HeelsWe've never added anything so quickly to our cart.
ZARA Belted JacketCrewneck knits are chic, but every fashion insider is wearing a belted sweater right now.
ZARA Flowy Pleated PantsClassic and polished.
ZARA Leather Shoulder BagThis everyday bag can be paired with jeans and loafers or a pencil skirt and kitten heels.
ZARA Faux Leather Double-Breasted BlazerYou can't walk around Paris in the fall without spotting one fashion person wearing a leather blazer. This one feels especially cool and modern.
ZARA Contrast Lace Satin SkirtWow.
ZARA Wedge Heel ShoesWho doesn't love a concealed wedge?
ZARA Suede-Effect Bomber JacketThis also comes in a lighter brown.
ZARA 100% Wool Oversized JumperGrab this before it sells out again.
Zara Stovepipe Fit Mid-Waist Jeans With Frayed HemFrayed-hem jeans are trending.
ZARA Cotton Wide-Sleeve T-ShirtLook at those sleeves.
ZARA Knit Midi SkirtStay warm and stylish this winter with a knit skirt.
ZARA Cowboy Heeled BootsAll your friends will think you're wearing boots from Isabel Marant.
COS Finds
cos Folded-Collar Cotton ShirtIn case you missed it, purple—in all its shades—is the color of the season.
cos Facade Straight-Leg JeansFrench women know that straight-leg jeans are the perfect foundation for any outfit.
cos Square-Toe Leather FlatsIf you're bored of traditional ballet flats, these are for you.
cos Oversized Double-Faced Wool Shawl CoatA polished coat for the chilly temperatures ahead.
cos Striped ShirtEvery French woman's capsule wardrobe includes at least one striped button-down shirt.
COS Relaxed Twill PantsAnother timeless pair of black trousers.
COS Leather SneakersFrench women love heels, but they do wear sneakers too. This rich suede pair feels very Parisian.
cos Draped DressThis looks similar to a Victoria Beckham dress.
cos Envelope PouchWhile stock lasts, snap this designer-passing clutch up.
cos Fur-Effect JacketNo notes.
Cos Elasticated Crepe PantsSimple satin pants will work hard all year round.
cos Pavilion Tote BagCOS is killing it in the handbag department.
cos Structured Wool BlazerWhoever told you that oversize blazers are "out" this season is wrong.
cos Round Wool SweaterIf you want to experiment with color, follow the lead of chic French women and add a red sweater or flats to your wardrobe.
cos Pure Cashmere ScarfThis scarf will elevate even the simplest of outfits.
cos Chord Straight-Leg JeansDark-wash jeans have not lost their appeal.
cos Montmarte Bowling BagTake this bag to the office or the airport—or both.
cos Merino Wool Buttoned Mock-Neck TopSale alert!
cos Embroidered Fringed Knit SkirtWe love the combination of fringe and embroidery.