Location: New York, NY
Experience: 3–5 years
Reports to: PR Director
Position: Full-Time
About Accent
Accent is a New York-based public relations agency specializing in fashion, luxury, and lifestyle. We work with a curated roster of established and emerging brands, delivering thoughtful communications strategies, impactful media relations, and creative brand-building initiatives.
We are seeking a motivated, highly organized, and well-connected Public Relations Manager to join our growing team.
The ideal candidate has 3–5 years of agency or in-house PR experience within the fashion and luxury lifestyle industries, strong editorial relationships, and a proven ability to secure meaningful press coverage. This individual should be a confident communicator, strategic thinker, and hands-on manager who thrives in a fast-paced, collaborative environment.
Working closely with the PR Director, the Publicist will oversee day-to-day client accounts, lead media outreach, contribute to strategic planning, and manage junior team members while ensuring seamless execution across all client initiatives.
Key Responsibilities
Media Relations & Editorial Outreach
- Develop and execute proactive media relations strategies across fashion, luxury, lifestyle, and business publications.
- Maintain and cultivate strong relationships with editors, stylists, writers, producers, and key industry contacts.
- Lead daily pitching efforts, including targeted story angles, product placements, brand profiles, and feature opportunities.
- Identify timely editorial opportunities, cultural moments, and emerging trends relevant to clients.
- Secure meaningful editorial coverage across print, digital, and other relevant media platforms.
- Oversee press requests, interview coordination, and editorial follow-up.
- Execute on a VIP and influencer strategy, including red carpet loans and VIP seeding, working closely with the in-house team to align on talent and sample coordination
Client Management & Strategy
- Under the PR Director, serve as a primary day-to-day contact for assigned client accounts, building trusted and productive relationships.
- Work closely with the PR Director to develop and implement strategic communications plans aligned with client objectives.
- Lead client calls, prepare agendas, manage follow-ups, and ensure timely execution of deliverables.
- Develop creative ideas for brand positioning, press initiatives, partnerships, and events.
- Prepare press materials, including pitches, press releases, media alerts, talking points, and strategic proposals.
- Manage client reporting, coverage recaps, and ongoing account communications.
- Anticipate client needs, proactively identify opportunities, and maintain a high standard of service.
Team Management & Account Operations
- Manage and mentor junior team members, delegating responsibilities and overseeing daily workflow.
- Establish clear priorities, timelines, and expectations across assigned accounts.
- Review junior team deliverables to ensure accuracy, quality, and consistency.
- Oversee sample trafficking and coordination, including editorial pulls, returns, showroom organization, and inventory management.
- Ensure all client samples, press materials, media lists, and account trackers are maintained accurately and efficiently.
- Coordinate with internal teams to ensure seamless execution of client projects and campaigns.
- Provide regular account updates to the PR Director, flagging opportunities, challenges, and priorities.
Events & Special Projects
- Support the planning and execution of press previews, collection launches, editor appointments, brand activations, and special events.
- Manage media invitations, guest lists, RSVPs, and press attendance.
- Coordinate with clients, vendors, and internal teams to ensure successful event execution.
- Identify opportunities for strategic partnerships, influencer engagement, and brand collaborations.
Qualifications
- 3–5 years of public relations experience, preferably at an agency specializing in fashion, luxury, or lifestyle.
- Established relationships with relevant fashion and lifestyle editors, stylists, and media contacts.
- Demonstrated success securing editorial placements and executing proactive media outreach.
- Strong understanding of the fashion and luxury media landscape, including emerging publications and digital platforms.
- Experience managing multiple client accounts and balancing competing priorities.
- Excellent written and verbal communication skills, with strong pitching and presentation abilities.
- Experience supervising or mentoring junior team members.
- Strong organizational skills and exceptional attention to detail.
- Comfortable managing sample coordination and the operational requirements of fashion PR.
- Ability to work independently, take initiative, and contribute strategic ideas.
- A collaborative, solutions-oriented approach and a genuine interest in fashion, luxury, and culture.
The Ideal Candidate
We are looking for someone who is equally comfortable developing a compelling editorial pitch, leading a client call, managing a junior team, and overseeing the details that make an account successful.
This person should be proactive, resourceful, and highly accountable, with strong editorial instincts and an understanding of how thoughtful public relations contributes to long-term brand building.
Above all, they should take ownership of their work, bring fresh ideas to the table, and be excited to grow within a dynamic, independent agency.
To Apply: Please send your resume to theunderscore@accentprojects.co.
@AccentPR_ojects