A new report suggests Apple still faces internal battles around AI strategy even though it has seemingly held to the same strategy set by John Giannandrea nearly a decade prior.


Apple Intelligence development continues
The usual chatter and rumors that make it out of containment to reporters' ears suggest catastrophe and confusion within Apple even as evidence suggests otherwise. In a world where the AI bubble is bursting, if not at least deflating faster by the day, it's odd to see reports continue to suggest Apple has a poor strategy.

According to the "Power On" newsletter from Bloomberg, CEO John Ternus has asked Craig Federighi to produce more AI faster, even as the report contradicts itself and suggests Federighi's planning is already on too short of a timeframe. The report doesn't reflect the realities as they have been observed externally, where Apple has kept a cool head and avoided billions in losses and wasted investment versus its competitors.


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