While global smartphone shipments fell to their lowest quarterly level since Q3 2012, Apple and Samsung both managed to capture well over a fifth of the market.


Apple's iPhone eats up more market share as global shipments fall
Though it remains to be seen whether the iPhone 18 Pro will be as big of a success as Apple hopes, the company is seemingly moving in the right direction In its Q3 2026 financial report, Apple revealed that iPhone revenue rose to $54.25 billion, up 21.7% from $44.58 billion in Q3 2025.

Now, a report from Counterpoint Research has put this success into perspective. It offers a good idea of how iPhone 17 and iPhone 18 Pro shipments factored into the global smartphone market as a whole throughout Q3 2026.


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