HQ: Greenwich, CT
Founder: Sophia Wojczak
Social: Instagram / TikTok
Category: Hair Tools
E-comm: arachne.com
Price Range: $16 – $142
Hero Product: L’Uovo The Everywhere Essentials Egg ($24)
PR Representation: Tractenberg & Co
How to get in touch: Contact form
Origin Story
Arachne was founded by Sophia Wojczak, granddaughter of Leandro P. Rizzuto, the entrepreneur behind Conair. Drawing on a lifetime spent immersed in the beauty industry, Wojczak launched Arachne with a clear vision: to create thoughtfully designed hair-care and styling essentials that combine performance, craftsmanship and ease of use.
Named after the mythological weaver known for her artistry and skill, Arachne reflects a belief that beauty is personal and that the products we use every day should support, not complicate, our routines. The brand focuses on creating modern tools and formulas that help consumers achieve healthy, beautiful hair with confidence.
Rooted in generations of beauty expertise but designed for today’s consumer, Arachne brings a fresh perspective to hair care, blending innovation with a genuine understanding of how people care for and style their hair in real life.