MANILA, Philippines – Sen. Erwin Tulfo has filed a bill mandating the Department of Tourism (DOT) to use one official campaign slogan for at least 15 years. Senate Bill No. 2511, or the Official Philippine Tourism Campaign Slogan bill, was filed on Tuesday, seeking to ensure consistency in promoting the country’s tourism. Under the proposed measure, the DOT must formulate a tourism campaign slogan that shall be used for at least 15 years in the National Tourism Development Plan. READ: Ejercito dares DOT to boost tourism, improve airport access “Tourism slogans serve as more than mere marketing tools. They help shape […]...
Keep on reading: Erwin Tulfo wants tourism slogan retained for 15 years
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Erwin Tulfo wants tourism slogan retained for 15 years
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