Because they possess a kind of stupidity that's almost entirely reserved for boardrooms. The belief that ignoring a problem makes it cheaper. And they managed to prove that theory wrong in the most expensive way possible.
FAIL Blog
Golf ball manufacturing company loses millions after ignoring technician’s warning and refusing to spend $500K to replace faulty equipment: ‘[They] drained the entire production budget for 2 years as I sat smiling. I left shortly after'
You know that guy who refuses to change the oil in his car because it's 79 dollars now, then wonders why the engine seizes and he ends up buying a whole new car for 8 grand? That's this golf ball company.
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