TL;DR
  • Google is introducing new app memory limits for Android apps and games on the Play Store.
  • It could help Android phones across price ranges perform better without lag and crashes.
  • The new limits will be enforced starting February 2027.

Android 17’s per-app memory limits started with Pixel phones, but last week, Google said it will expand the feature to more Android phones. Now, we’re getting more details about when the feature will take effect and the memory limits that will be enforced on Android apps and games.

Google announced today that beginning in February 2027, it will enforce the new per-app memory limits and other bad-behavior thresholds. Apps that don’t meet these limits could face limited visibility on the Play Store and might even be prevented from being published entirely.