Honda Cars Philippines (HCPI) has officially inaugurated its newest dealership, Honda Cars Shaw. The inauguration marks the first dealership operated by the company’s subsidiary, Honda Cars Retail Philippines (HCRP), and debuts the brand’s New Global Visual Identity.
Taking a look at the facade, Honda Cars Shaw sports the brand’s new ‘H mark’ logo. The establishment also features a predominantly black exterior with a touch of red. Overall, it’s a modern and premium-looking dealership.
PHOTO BY Honda Cars Philippines
Honda Cars Shaw spans 1,811 square meters and is located at 351 Shaw Boulevard corner Pilar Street, Mandaluyong City. The establishment features a six-vehicle showroom, a sales and service information area, and a spacious customer lounge. In the back, 17 service bays are dedicated to general repairs, spare parts, bodywork, paint, and preventive maintenance.
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“Honda Cars Shaw showcases our new Visual Identity store design—a first in the Philippines,” said HCPI president Hidekazu Arai. “Every detail has been carefully studied, thoughtfully developed, and implemented in this new facility to serve as a benchmark for future network implementations.”
PHOTO BY Honda Cars Philippines
“Our goal as a dealer is to serve more customers while providing the best possible experience. We aspire to embody the true spirit of Omotenashi—heartfelt hospitality,” said HCRP president Noel Barachina. “We at Honda Cars Shaw are committed to creating a family-friendly environment where every customer feels welcome, valued, and well taken care of, building lasting relationships founded on trust and reliability.”
“To our future customers and the community we are privileged to serve, we look forward to earning your trust,” added HCRP general manager Connie Salang. “Our role extends beyond vehicle sales and maintenance—we aspire to be your trusted automotive partner, building lasting relationships at every stage of your journey.”
Honda Cars Shaw is open every day from 8am to 5pm. Meanwhile, its service operations are available from Monday to Saturday, also from 8am to 5pm. Will you be visiting this dealership soon?