After more than 10 years working in the fashion industry, I’ve become pretty adept at spotting the high-street pieces that can pass for designer, and, like it or not, Zara is often where the really good finds are hiding. The trick is getting there before everyone else does.

With the new season front of mind, my fellow Who What Wear editors and I are already keeping a close eye on the retailer’s new-in section, looking beyond the transitional buys and towards the pieces that will earn their keep when temperatures really drop. Think beautifully cut wool coats, leather trousers that instantly elevate an outfit, knee-high boots that work with practically everything and those cosy finishing touches that make winter dressing feel considered rather than purely functional. These are the hardworking investments that can make even your most basic jeans-and-knitwear combination look much more expensive.

Of course, the downside of finding something brilliant at Zara is knowing it probably won’t stick around for long. By the time the first proper cold snap hits, those standout pieces have a habit of selling out just when you need them most. So, I’ve asked around the office and collated a list of the best Zara early winter buys for 2026 that we think are worth snapping up now. From timeless wardrobe staples that will no doubt make an appearance every year, to the standout pieces that give an outfit that elevated designer feel, consider this your head start on a seriously chic (and affordable) winter wardrobe.

Shop the Best Zara Early Winter Buys 2026:

ZARA Cashmere Wool Blend Jumper V-Neck

Zara does great affordable cashmere that always sells out. The v-neck makes this classic feel modern and cool. Yes, I just added it to my basket.

ZARA Leather Loafers With Metal Appliqué

These loafers could so easily pass for designer.

ZARA Leather Effect Midi Skirt

A leather-look skirt is a great addition to your winter workwear rotation.

ZARA Block Heeled Boot

Dream boots.

ZARA Leather Effect Jacket With Frog Fastening

I plan to layer this over thin cashmere knits for extra warmth.

ZARA 100% Leather Long Coat Zw Collection

For warmth without bulk, opt for a long suede or leather coat.

ZARA Plain 100% Cashmere Bandana

I love a pop of red in winter, and a triangle scarf is the most modern way to do it.

ZARA Bouclé Jacket

Cream in winter is so chic, and this has such a beautiful texture to it as well.

ZARA Z1975 Low-Rise Regular Fit Jeans

Everyone needs a great pair of black jeans to rely on all winter. These are great for dressing up and down.

ZARA Soft Touch Knit Jumper

The neckline on this is so cosy and great for layering under coats.

ZARA Leather Riding Boots

Comfy and elegant.

ZARA Maxi Leather Tote Bag

Very The Row coded.

ZARA Printed Checks Wool Effect Hat - Green - S

Pillbox hats have already been seen all over the street style during fashion month.

ZARA Barrel Trousers

A really, really useful pair of trousers.

ZARA 100% Extra-Soft Wool Argyle Jumper

Argyle knits are going to be huge this winter. Mark my words—buy one of Zara's styles now before they all sell out.

ZARA Zw Collection Long Wool Blend Coat

How chic?!

ZARA Zw Collection Straight Skirt

So elegant.

ZARA Leather Loafers

Such a beautiful, rich colour to add to your cold-weather shoe rotation.

ZARA Zw Collection 100% Leather Trousers

I love the unique styling options these bring.

ZARA 100% Wool Polo

This is such a great price for 100% wool.

ZARA Satin Coat With Shoulder Pads.

I always think a smart winter coat is underrated. You could throw this timelessly chic style on over every party outfit for years to come.

ZARA Zw Collection Cargo Trousers - Brown / Taupe - Xs

Cargo trousers are set to be a staple in every cool girl's 2026 winter wardrobe.

ZARA Long Leather Effect Trench Coat

I can't get over how good this coat is. I'm predicting a fast sellout.

ZARA Hoodie Scarf

Genius, honestly.

ZARA Combined Jacket With Faux Fur

All the cool girls will be shrouded in faux fur this winter.