FAW Car brings in new energy mobility brand

By Joyce Reyes-Aguila

CHANGCHUN, Jilin-headquartered mobility company FAW Car recently introduced its mid-to-high-end new energy (or electrified) vehicle brand, Joyee, in the Philippines.

Three vehicles headlined its entry: the Joyee S04 pure electric sport utility vehicle (SUV), the Joyee S08 full-size plug-in hybrid electric vehicle (PHEV) SUV, and the flagship B+ segment sport coupe, the Joyee N09.

“Through these vehicles, we aim to make advanced technologies and intelligent mobility more accessible to Filipino consumers, making every journey safer, more convenient, and more enjoyable,” FAW Car Sales Department General Manager Gao Yang told guests in a speech at the brand’s launch at the World Trade Center in Pasay City. “These new models are designed to meet a wide range of mobility needs, from daily urban commuting and travel for larger families to long-distance journeys between cities, bringing fresh mobility experiences to consumers in the Philippines.”

The flagship B+ segment sport coupe N09 is offered in two variants: the range-extended electric vehicle (REEV) model at P1.968 million, and the battery electric vehicle (BEV) model at P1.988 million. — PHOTO BY JOYCE REYES-AGUILA

The Joyee S04 is said to have a driving range of 565km or an energy consumption rate of 11.8kWh per 100km. Designed for young families and outdoor lovers, the SUV features what the brand calls a “butterfly-wing flow” front fascia, a standard heat-insulated panoramic glass roof, and high-polymer carbon nano-coated battery technology. Additional features include a 3.3-kW Vehicle-to-Load (V2L) capacity for outdoor activities and emergency charging, 22 storage areas throughout the vehicle, and an array of safety tech such as forward collision warning, autonomous emergency braking, and traffic sign recognition.

The Joyee S08 PHEV offers 210km of pure electric range and a combined range of 1,555km. The full-size SUV pairs an electric motor with a 1.5-liter turbocharged dedicated hybrid engine that has a thermal efficiency of 45.2%. Built for larger families, the Joyee S08 has a longitudinal cabin length of 3,300mm and a combined legroom of 2,530mm. The brand says fuel consumption is 3.9l/100km (about 25.6kpl) under low-battery conditions.

The Joyee S04 BEV (P1.188 million) boasts a 565-km range. — PHOTO BY JOYCE REYES-AGUILA

Lastly, the marque’s flagship coupe, the Joyee N09, is built upon an 800-V high-voltage platform, with ultra-fast charging that adds 325km of range in 7.5 minutes and standstill-to-100kph acceleration in 6.4 seconds. The vehicle’s cockpit has artificial intelligence features powered by Qualcomm Snapdragon 8295P technology, along with a 23-speaker Dolby Atmos immersive audio system. The coupe also offers comprehensive nine-airbag protection and frameless power doors.

Mr. Yang said that the “shared aspiration for better mobility” between the country and FAW Car is expected to bring the brand closer to Filipinos. “We have optimized products for local driving conditions, including high temperatures, heavy rainfall, and urban traffic congestion,” the executive said of the brand’s core vehicle development and technologies. “These efforts are designed to ensure that our vehicles better meet the real-world mobility needs of Filipino consumers.” Mr. Yang added that new SUV and sedan models will be made available locally.

The Joyee S08 is a plug-in hybrid electric vehicle (PHEV) that can muster up to 1,555 kilometers of combined range. It is priced at P1.628 million. — PHOTO BY JOYCE REYES-AGUILA

During its Philippine launch, FAW Car also welcomed its dealer partners from areas such as Davao City in Davao del Sur, Tagum City in Davao del Norte, Cauayan City in Isabela, General Santos City, Bulacan, Cavite, and Metro Manila.

Aside from Joyee, FAW Car’s portfolio includes Bestune, a mid-to-high-end conventional fuel brand. According to a press release from the brand, its global cumulative production and sales exceed 2.2 million units.

The Joyee S04 starts at P1.188 million and the Joyee S08 is priced at P1.628 million. The Joyee N09 is offered in two variants: the range-extended electric vehicle (REEV) model at P1.968 million, and the battery electric vehicle (BEV) model at P1.988 million.