Brandon Hurst began his journey into plant selling in 2020 as a side project to boost his income. What started as a small venture has blossomed into a thriving family enterprise, with annual sales surpassing 100,000 plants. Leveraging social media, he incorporated livestream auctions that dramatically boosted profits. Now operating from a vast 3,000-square-foot greenhouse in Los Angeles, Hurst aims to expand while ensuring meaningful connections with his customers.