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If your hair-care routine involves drying, styling and applying finishing products, Laifen wants to cut down on your steps. The beauty technology brand recently launched its Swift 04 Hair Dryer, a high-speed tool designed to dry and nourish hair at the same time, saving you time and money.
The Swift 04 was part of Laifen’s “Ready to Glow” launch event in New York City on Sept. 17, where the brand introduced its new Hair Beauty Tech Ecosystem. Alongside the dryer, guests tried the AutoCurl Curling Iron and Glowy Vanity Mirror and learned more about Laifen’s vision for a tech-driven beauty routine.
Photo: Courtesy of Laifen
What stands out with this new dryer is what Laifen calls a “One-Step Hair Spa” experience. Its proprietary Nourishing Nozzle diffuses essential oils into a micron-sized mist while you’re drying your hair at a controlled 136 degrees Fahrenheit. And that’s not all: 400 million negative ions and 70 million positive ions also work to neutralize static. The result is smoother, shinier, less-frizzy-looking hair without adding another step to the routine.
Photo: Courtesy of Laifen
It’s also designed to make getting ready faster. The dryer features a 115,000-RPM brushless motor and airflow of up to 23 meters per second. Laifen says it can dry medium-length hair in as little as 1.5 minutes. (Crazy, right?) A smart temperature-control system monitors heat 1,000 times per second, and six temperature modes offer a more customized experience for different hair types and styling needs. Magnetic smooth and diffuser nozzles offer additional styling options for those days you want to switch it up.
For anyone looking to spend less time drying and styling their hair, the Swift 04 makes the case for getting more out of a single step. And it’s 15% off for Fashionista readers! (Discount applied at checkout.) Shop the Swift 04 Hair Dryer at laifentech.com now.