South Korean tech giant Samsung is reportedly withdrawing from Hong Kong’s large home appliance sector, months after exiting the mainland Chinese market.
Samsung home appliances. Photo: Samsung.Korea Economic TV reported on Wednesday that Samsung’s smartphone, TV and computer monitor operations in Hong Kong will be unaffected.
However, air conditioners, vacuum cleaners and fridges are among the products already marked as sold out – or removed from – Samsung’s official website and local retailers, according to HKFP’s checks on Thursday.
The home appliance section of Samsung’s Hong Kong website on Thursday, October 29, 2026. Photo: HKFP screenshot.The local home appliance sector is reportedly worth 2.7 trillion won (HK$15 billion), but has seen intensifying competition. US and Japanese brands compete at the premium end, with Chinese manufacturers serving the lower and mid-range segments.
Samsung’s operations in Taiwan remain unaffected by its withdrawal from mainland China.
HKFP has reached out to Samsung for comment.