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Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated
October 22, 2026 at 05:00 PM
Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated.
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