Whether you're in need of a beauty refresh for fall or you're a self-proclaimed beauty girl, Ulta's 21 Days of Beauty Sale is in full swing - and yes, it's packed with incredible deals. You can score up to 50 percent off viral beauty products until September 17. These steals change daily and weekly, so it's best to monitor the site to find what best suits you. To help you navigate such a crazy shopping time, we've gathered our favorite products that have been, are, and will be featured in the sale. Whether you're low on your favorite products, looking to try something new, or need some serious retail therapy, this is the sale to shop.

There's a wide variety of product options, including fragrance, makeup, skin-care items, hair tools, and hair-care products, some of which happen to be editor favorites. You'll find names like First Aid Beauty, Kopari, Tarte, and Medicube included, and designer brands like Marc Jacobs joining the conversation in days to come. Consider this your perfect excuse to splurge on that viral perfume you've been eyeing. And for the practical shoppers, simply restock your go-to face mask, favorite perfume, or shampoo and conditioner. Keep reading to get the scoop on some of our favorite beauty products that are on sale while supplies last.

The Best Deals From Ulta's 21 Days of Beauty Sale
  • For frizz-free styling: Color Wow Dream Coat Supernatural Spray at $7, originally $14
  • For the K-beauty lover: Medicube PDRN Pink Collagen Capsule Cream at $11, originally $22
  • A dry hair savior: Coco & Eve Like A Virgin Super Hydrating Cream Conditioner at $13, originally $25
  • For super juicy, plump lips: Tarte Maracuja Vegan Juicy Lip Balm at $14 originally $27
  • The ultimate cheek product: Rare Beauty Soft Pinch Luminous Blush at $14, originally $27
  • A non-porous gua sha tool: Sacheu Stainless Steel Non-Porous Gua Sha at $19, originally $38
  • Glow drops that double as SPF: Kopari Beauty Sun Veil Illuminating Elixir Face Sunscreen SPF 38 at $19, originally $38
  • A sensitive must have: First Aid Beauty Ultra Repair Hydrating Pillow Pads at $20, originally $39
  • An editor-loved natural foundation: Charlotte Tilbury Beautiful Skin Foundation at $26, originally $52
  • A scent that adapts to your skin: Snif Me Eau de Toilette at $34, originally $68
  • Luxury fragrance for less: Marc Jacobs Daisy Wild Eau so Intense Eau de Parfum at $49, originally $98
  • A powerful hair tool for half off: GHD Original Styler 1" Flat Iron at $120, originally $239