The Beer Poster Trend or Fake Beer Posters Trend, also known as the Beer Poster Challenge, refers to a social media trend and internet challenge in which people recreate the advertisements and posters typically associated with beer brands like Budweiser or Corona, as well as other alcoholic beverages like Twisted Tea. The setup typically mimics vintage ads in a pin-up girl style of art, with women posing in bikinis or swimwear on a beach near the drinks.
The trend began in June 2021 and spread across social media platforms like Instagram and TikTok throughout the 2020s, typically during summers, with people creating the posters and sharing them online. Many also include printing out the physical posters and gifting them to their significant others.
As the Beer Poster Trend spread, some users also began making parodies of it using intentionally humorous-looking pictures of themselves instead of thirst trap imagery that made them look attractive. The trend initially did not use AI-generated images, but as it spread into the mid-2020s, many were created using AI art tools.