By a certain measure, it would seem that the Filipino consumer hasn’t lost the appetite to shop, dine or travel. A cursory look at the country’s biggest malls and busiest airports would suggest that many Filipinos remain just as eager to go places and spend on experiences. Behind those crowds, however, is a changing and now increasingly discerning consumer who has become more particular about whether a shopping trip or a hotel stay is well worth its price. This means that the “experience” has become a more important part of the equation. Placing a premium on experiences Understanding what makes experiences […]...

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