There was a period of time where they were just putting Star Wars on shit. Games Workshop used to do that too, with their license. There was some filth. But they've both figured out that - and I'll agree it's a little crazy - if you give the licenses to cool people who make good games it's a better play. In the same way that ex-Firaxis people proved that Star Wars XCOM could be much more than the sum of its parts, ex-Criterion people are making some kind of Goddamn roguelite racing game and it looks fucking sick.