Sweater weather is so close. I can imagine all the layered outfits I've been yearning to wear—many of them including a cute, casual knit. For Gen Z shoppers, finding non-frumpy yet interesting sweaters is no small feat. You want to be practical with the weather but don't want that to deter you from looking cool and put-together. Luckily, there are a few brands that cater to the Gen Z eye, and some that I've compiled might surprise you.
The brands range from J.Crew to Zara, with cool-girl labels in between. Each brand offers uniquely made sweaters as well as simple ones, whichever is fitting for your style. I've found a wide array of pieces that will last you throughout the season, so no more overthinking about where to find your sweaters. Just shop the six Gen Z–approved brands below.
J.CrewI know what you're thinking. J.Crew? Gen Z approved? Well, yes! It has just debuted cropped roll-neck sweaters with Emma Chamberlain as the face of the campaign, and who's more Gen Z than Chamberlain? The sweaters that J.Crew offers have fun details, from backless designs to prints.
Shop J.Crew Sweaters J.Crew Rollneck Reversible Cardigan J.Crew Rolled Cashmere Long-Sleeve Sweater in Stripe J.Crew Rive Graphic "83" Crewneck in Stripe J.Crew Short-Sleeve V-Neck Sweater in Vintage Wool J.Crew by Buci The Rollneck Damson MadderDamson Madder is the ultimate Gen Z–coded brand out right now. The label offers a wide range of eclectic pieces that are especially fitting for fall layering. Its sweaters range from printed styles with interesting silhouettes to relatively simple ones with a little whimsy.
Shop Damson Madder Sweaters Damson Madder Venna Wrap Cardigan in Navy Damson Madder Hannie Wrap Tie Knitted Top in Pink Stripe Damson Madder Voula Cardigan Damson Madder Lia Merino Wool Reversible Polo Jumper in Red/Grey Spot Damson Madder Didi Merino Wool Double Cardigan in Burg Argyle & Stripe ReformationEvery cool girl knows Reformation is the one-stop shop for all things chic. If you're a minimalist dresser, this is the perfect brand to shop for fall sweaters. Lightweight, warm cashmere is all over its site and comes in an array of colors and becoming silhouettes.
Shop Reformation Sweaters Reformation Cashmere Boyfriend Sweater Reformation Clara Cashmere Crew Cardigan Reformation Landon Cashmere V-Neck Reformation Jonie Cashmere Oversized Scoop Neck Reformation Easton Cashmere Sweater Alex MillIf you're in search of classic nautical-type sweaters, Alex Mill is the brand for you. The brand features classic knits and bright hues, along with lots of striped sweaters. This is your destination if you want to zhuzh up your fall style just a little bit more this year.
Shop Alex Mill Sweaters Alex Mill Taylor Mariner Stripe Cardigan Alex Mill Madelyn Sweater in Sunflower Alex Mill Marais Sweater in Washed Cashmere Alex Mill Bond St. Stripe Polo Sweater in Forest Walk/Galaxy Blue Alex Mill Montmartre V Neck Sweater in Cashmere COSCOS will always be synonymous with style, IMHO. There's just an essence to each piece that is elevated. When I think of my fall outfits, I almost always have a COS sweater in mind to incorporate. From bright, eye-catching colors to simple, understated shapes, these sweaters are exactly what you need if you're a Gen Z dresser in need of luxurious-looking pieces for a fraction of the price.
Shop COS Sweaters COS Brushed-Cashmere Crew-Neck Cardigan COS Merino Wool Layered V-Neck Sweater COS Merino Wool Layered V-Neck Sweater COS Knitted Mohair-Blend Shirt COS Belt-Detail Merino Wool Sweater ZaraZara is a fail-proof brand for anything affordable, cool, and put-together. You can literally never go wrong with its sweaters. They're affordable, cute, and easy to style. They range from plain, simple ones to pieces with eye-catching details. It just all depends on the vibe you're going for.
Shop Zara Sweaters ZARA Button-Up Cardigan in Red ZARA Button-Up Knit Jumper in Pink ZARA Soft-Knit Jumper in Pastel Blue ZARA Striped Knit Jumper in Mid-Blue ZARA 100% Extra-Soft Wool Jumper in Bluish