If you thought the color of the season was burgundy or forest green or burnt orange, think again. This fall, a bolder hue is hitting the runways, stores, streets, and now our closets: deep purple. In the past month, shades of vibrant violet, witchy plum, and striking indigo have found their way onto the Spring/Summer 2027 runways and many street style icons.
First, New York Fashion Week spotlighted bold purple across more than 20 designer collections, including Sergio Hudson, Diane von Furstenberg, and Christian Cowan, notably styled with poppy red and vivid teal. Tory Burch sent a purple sweater down the runway with an on-trend red skirt. Then, we quickly noticed the showgoers donning the color too (I even incorporated purple into my final-day ‘fit because of it). And it didn’t stop there. During Milan and Paris fashion weeks, the likes of Miu Miu, Prada, Balmain, Bottega Veneta, Valentino, and Issey Miyake had pops of purple in their new collections.
And now, purple has seeped all over our feeds, thanks to trend forecasters, influencers and our favorite celebrities, including Zoë Kravitz wearing it. But we’ve particularly noticed an influx in purple sweaters as the go-to way to wear the color. J.Crew even recently released its viral Rollneck sweater in a vibrant purple and it immediately sold out. (But you can still pre-order the style in a muted eggplant shade.)
So, whether it’s a crewneck worn with a collared button-down underneath, a short-sleeve turtleneck paired with a pencil skirt, or a chunky cardigan unbuttoned over a red tank top, there are seemingly no rules. It can be as cheerful or as spooky as you’d like. And whichever way it’s styled, a purple sweater has proved itself to be a piece that’s simultaneously a statement and a versatile staple that you need in your closet.
To help you get the look, we’ve searched for the best options on the market, from a $70 lightweight Zara turtleneck to a $550 wool Staud cardigan, all purple-lover-approved.
Like what you see? How about some more R29 goodness, right here?
NYFW Runways: Purple, Red & Teal Are Trendy Colors
Sweet Babydoll Dresses For Olivia Rodrigo's Tour
NYFW Says Bras Are The New Going-Out Tops