IndiaAIFounders — Valve is changing Steam's homepage discounts and events section to go the way of the algorithm to get you to look at, and buy, obviously, more games

Valve is changing Steam's homepage discounts and events section to go the way of the algorithm to get you to look at, and buy, obviously, more games

September 29, 2026 at 07:09 PM

Go ahead and boot up Steam for me. Underneath the ad banner for whoever paid to be there for that day and the featured and recommended sections, you'll find a section titled discounts and events. As it currently stands, this section is hand curated by Valve to highlight some site-wide relevant sales. But Valve have been changing Steam up a lot in recent years, namely a widening of every aspect of it, and now this discount and events section will move away from being curated to being "more dynamic and personalized for each customer."

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